Marketing Case Study
Kalman’s Forge is a Web3 and blockchain consulting business that specializes in helping clients navigate the complexities of blockchain technology and decentralized applications. The company needed to increase visibility and engagement for its weekly live audio shows on LinkedIn and diversify type of content they posted. Most of Kalman’s Forge’s existing content on their LinkendIn was blog posts.
I developed a strategy to introduce different types of visual content, including carousels and videos. The new content maintained similar information to the blog posts but were more visually stimulating. I made visual changes to the post used to advertise the page’s weekly show.
Implementing the strategy saw the listenership for the weekly live show double. Kalman’s Forge’s LinkedIn followers increased 16.3%. The page’s impressions increased 34.8% and the Engagement rate increased from 1.8% to 2.5%. I was able to help Kalman’s Forge increase it’s following and engagement.